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4 Key Design Strategies to Boost Your Website Purchases3 min read

August 3, 2020 3 min read

4 Key Design Strategies to Boost Your Website Purchases3 min read

Reading Time: 3 minutes

So, you’ve opened up an online store and the initial boost in sales had started to plateau or go down?

If that’s the case, then you’re probably missing out on implementing some of the key strategies that are essential for any website to draw in visitors and turn them into customers.

Keep reading to find our what they are 👀⬇️

#1 Make your website responsive

Let’s start with building responsive websites.

Some of you will probably ask “what does creating a responsive website mean?”
The answer lies in the growth of smartphone users over the past 10 years, who use their phones to browse the web, connect with friends and purchase goods!

This is ultimately the reason why, when you’re building your website, you should always focus on creating a mobile-first and responsive design..

If you haven’t still done that then you better be going!
You can check out some examples of mobile-friendly websites that are converting thousands of users per month here.

#2 Simplify your website navigation

If you don’t want your website visitors to run away, then you NEED to make sure that your navigation is as simplified as possible!

Finding the balance between too many and too little choices on where to click when creating an online store is key to creating a seamless user journey. Ideally, you’ll want to have no more than five or six items in your menu.

The purpose of a simpler website menu is to not confuse users and make it easy for them to find the information they need.

#3 Have a clear CTA button

One thing you should never forget is the Call to Action (“CTA”) button. It tells the user that there’s an action they need to perform in order for them to get your product or service. That is of course, if you’ve convinced them to do so.

Do you want me to tell you a really incredible fact?

Studies have shown that orange CTA buttons boost conversion rates by 32.5%, while red buttons boost rates by 21%. If you didn’t have them already, now it’s the time to add a few here and there!

#4 Don’t forget about social media

Last but not least, don’t disregard using social media to help boost your sales!

If you haven’t been living in a cave for the past decade, then you might have noticed that social media networks have taken over the world.
There are 1 billion monthly active users on Instagram and 1.69 billion daily active users on Facebook, which is why it’s important for your website to offer social buttons to your visitors.

There’s a chance that they will like what they see, share their thoughts on their profiles, and boost your presence even further. You might even find that the right audience for you is on Tik Tok or Snapchat!

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Do you want to boost your user engagement and website purchases?
Then get in touch with us at s@stan.vision