Conversion rate optimisation (CRO)2 min read
Why do we believe in CRO
At the end of the day, every online business wants to increase the percentage of visitors who become customers. Today, the most effective approach to converting more visitors into customers is to figure out what will make them more willing to buy or what impedes them to it.
CRO is the one and only scientific approach allowing us to test different hypotheses and discover what works and what doesn’t. We do this by eliminating the risk of trial and error, which we call “pure risky guessing”. If SEO helps you to generate more high-qualified traffic, CRO reveals opportunities how to better your traffic conversion from visitors to potential customers.
How CRO works
There are four main components of every successful CRO framework:
- Project scope & alignment
So where do we begin? Well, by performing a series of workshops with our clients to identify what their Key Digital Objectives (KDO), challenges, or problems are and set realistic and achievable goals and targets.
- Data collection & analysis
We then move on to exploring our clients’ data insights or conducting scientific research, in order to identify opportunities. They will allow us to plan accordingly and start thinking about how we will implement them in different levels of the Marketing Sales Funnel. But more about marketing funnels later.
- Hypothesis roadmap
The next step is to build a solid roadmap and to take a look at our backlog of experiments and figure out which to use for this specific case. This will help us elaborate on what types of tests we need to conduct and why we believe they may have positive impact on performance.
- Test design
Every client requires a different set of tests. We carefully select, design and conduct different types of testing (e.g. AB Tests, Multivariate Tests, User Testing, etc.) from which we gain valuable insights showing us whether our Hypothesis are true or false.
- Analyse & implement
After we have performed our tests, we analyse and rank our results in order to further optimise the process and increase our CRO.
So, what other services do we offer?
Our most sought after services include (but are not limited to):
- CRO Software Integration
- Data Analysis
- Experimental Backlog
- Hypotheses & Testing – Generating Hypotheses, User Testing, Sessions Recordings, AB Testing, Multivariate Testing, Heatmap Analysis, Scrollmap Analysis, Clickmap Analysis, etc.
*All of our services are carefully selected and customised based on our clients’ profiles. We strongly advise you to give us a call, so that we can consult and provide the most effective plan based on your business needs and goals.