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How to design a killer tech start-up pitch that “hacks” VC’s6 min read

November 20, 2019 4 min read


How to design a killer tech start-up pitch that “hacks” VC’s6 min read

Reading Time: 4 minutes

We catch your concerns.

You’re a start-up or an entrepreneur ready to conquer the digital world. Or you think you are ready, until the moment when you have to go under the sun.

You need some kind of financial support to help you get your first sale through the door. World is money, baby!

However, convincing VC’s that your business is better than thousands of others to be invest in, must be a pain in the ass.

And because we’re people helping startups, we wanna share our best insights in designing a successful pitch that will “hack” investors or larger businesses for sure.

But before digging deeper into a standout pitch – do you clearly know what does the VC actually mean? We’re not pretty sure every one of you is fully familiar with it, and it’s pretty needy to be so!

VC stands for “venture capital”. This term refers to financing provided to starting businesses from “venture capitalists” that believe them to have long-term growth potential. So it’s not so easy to receive the free money. You need to impress them in a way that they truly believe in your success.

This is why you need to make sure your deck is crazy-good designed, as it inculcates an additional layer of trust.

We’re not magicians, we’re just designers.

A magic stick would be wonderful, but now wake up. If there’s something that can be more useful in your situation, that’s a well-designed funding deck for the VC’s.

When it comes to marketing and selling your service or product, you definitely need a lean and clever design. In fact, every product can be sold, if it has a smartly delivered, catchy presentation.

Build a story around strenghts

Every design has a backbone. And no, it’s not only about the great colours, it’s about the narrative. Great and beautiful design is nothing without the right words used.

What you need to do is to build your story around your identified strengths. Think about your start, where you’re now, and point out the numbers. Think of it as you’re telling a story to your kid. Oh, you still don’t have one? To your closest friends will work, too. The idea is to magnify the investor and to make them believe they gonna DIE if they don’t buy whatever you’re selling.

Two simple questions you have to answer: HOW and WHY your project gonna produce even more money, if they invest.

Your design approach has to be smart. The smarter it is, the more successful your startup is likely to be!

Stay brand consistent

We’ve seen a lot of presentations, and let us tell you something. Powerpoint is not gonna work, buddy. We’re talking about real shit here, not some kind of a presentation in front of your classmates.

Your slides need to be consistent. Think of it as they belong together. Using a design system for a pitch deck isn’t something you should underestimate. The brand colours, the size of the headlines and sub-headlines, everything counts. If you need that money, you need to nail it right. Because every small vibration between slides, is confusing and distracts attention.

Visualise the text

Using infographics and images instead of just text. That’s how you’ll rock. Let’s imagine you have max 10 minutes, in the worst case. Investors have to listen to you, and to read your slides at the same time. Believe me, it’s a trap. People are lazy as f***. Nobody will detect your talent, if you’re showing boring slides. Try to visualise the core information of every slide. Mockups of the real product works fine, too.

No more than 10-12 slides!

We know your product is a huge thing and it’s gonna change the world as we know it. But the biggest mistake you can do, while presenting, is to show every tiny detail of it to the investors. Just think which are the core functionalities of your product or service, how they are different and what problem they are solving.

What to include?

But… wait a second! Everything seems great, but you’re not sure what you should actually include in your slides.

You think that the presentation is just an outline of what your product is. That’s a great beginning! Then you’re just pointing out how your product is gonna help your target audience. And don’t forget your focus – how you intend to grow your startup.

We’re giving you another hand. Just answer this 4 questions, while building your pitch:

  1. What problem am I solving?
  2. Who has that problem?
  3. How will be the problem solved?
  4. Why my solution is better than the others? (include numbers)

5 most important DON’Ts

  • Telling you’re “the very first” in something
  • Ask for a specific amount of money, instead of a range
  • Suppose your success, without proofs
  • Be overconfident
  • Make abstract and generalise statements

5 most important DO’s

  • Be compelling, precise, and clear
  • Demonstrate scalability
  • Show metrics
  • Use infographics and other visuals
  • Know your competition and why you’re better

Having this in mind, we believe you and your start-up are going to take the right decisions.

In the deck, of course, you’re making only suggestions, but our advice is to stay as much genuine and authentic as you possibly can.

Stay pretty clear behind your idea. Directly tell and show the investors why your product is going to change the digital landscape. And don’t forget that Google was a startup once!

If you are a start-up and want some help with your pitch deck, don’t hesitate to contact us.